Our Work

A thorough analysis of the markets, submarkets and marketing strategy reveals the depth of Coca-Cola’s branding efforts. By taking on competitors in existing and new markets Coca-Cola is able to reestablish its value proposition and redefine itself … — A thorough analysis of the markets, submarkets and marketing strategy reveals the depth of Coca-Cola’s branding efforts. By taking on competitors in existing and new markets Coca-Cola is able to reestablish its value proposition and redefine itself as an innovator. The Coca-Cola Company maintains strong sustainable competitive advantages and is delivering a vision for the future.

Coca-Cola Marketing Strategy Analysis

Pick a Phase 3 drug that is going to launch in the near future and create a pharmaceutical launch plan for it. My team and I chose Ivosidenib from Agios Pharmaceuticals that treats cholangiocarcinoma (bile duct cancer) patients.

Agios Launch Plan

Business Case Review: develop a launch strategy designed to facilitate profitable access for Olumiant (baricitinib) for moderate-severe rheumatoid arthritis.

Olumiant Business Case Review

FORCE FIELD MODEL ANALYSIS OF SICKLE CELL ANEMIA DISEASE

Force Field Model of Sickle Cell Anemia

Monte Carlo Simulation Modeling Techniques

This project’s mission is to bring market research insights to Pfizer regarding the commercial relevance and implications that Eucrisa® has on patients, physicians and payers. In attempt to satisfy this mission and addressing unmet needs, we must springboard Eucrisa® to market dominance over its old and new competitors.

Eucrisa Market Research Proposal

Marketing Objective: Sharsheret wishes to launch a digital marketing program that will encourage more young Jewish women to understand their hereditary risk of breast and ovarian cancer.

Sharesheret Digital Marketing Strategy

STRATX Simulations

Statistical Analysis on Catheter Length Data

Analysis of DNA-RNA Microarrays to Create Genetic Circuits of Adaptive Immunity

What others say about us.

Ritu Goyanka, PhD, MBA

“I had the opportunity to work with Mishal for two Market Access group project as a part of the Rutgers Business School curriculum in Pharmaceutical Management. Mishal is not only very knowledgeable and competent but also a great team player. I wish him good luck and success in his career.”

Agnieszka Sidor Pharma.D., MBA, BCPS

“Mishal is detail oriented, hard working professional. I had a pleasure of working with Mishal on a digital marketing project at Rutgers University MBA program. I was particularly impressed with Mishal’s ability to come up with innovative ideas to help the company expand. Even with tight deadline, Mishal was able to provide excellent work. Mishal would be an asset to any team.”

Maria Fernanda Garcia, MBS

“Mishal and I were part of the intern project at Novartis pharmaceuticals. I had a pleasure working with Mishal during this project because he displayed team leadership in being able to guide the team to completion of the project. Any employer would be extremely lucky to have Mishal as an asset in their group.”

Anand Bhatia, Product and Business Associate

“Mishal and I worked together on a Pharmaceutical Market Research Class. He is very organized, thoughtful and a creative thinker. He lead the initiative on most deadlines and was the unsaid team leader for the project submission. It was an absolute pleasure working with Mishal and look forward to working with him in the near future.”

Liz Woodfield , BSN, R.N., MBAc

“I have worked with Mishal on several teams during my MBA experience and he is by far one of the most focused, hard working and diligent team mates I have ever had. I knew that if he was on my team our results would be dramatically better!”

Jia Kuang, PharmaD, MBA

“Having worked and collaborated with Mishal in our Pharm Product Management course at Rutgers, I can testify that he is a committed team player who is reliable and produces excellent work. He is very involved and shares relevant news in a timely manner.”

Our credentials.