Maximize Your Reach: The Benefits of TikTok Advertising for Your Business
By using TikTok effectively, businesses can take advantage of its potential to help them grow and succeed in their respective markets.
The Secrets of YouTube SEO: How to Improve Your Search Results Using the Most Underrated Methods
These underrated, underutilized Content SEO and Advanced SEO practices will help you rank higher on YouTube and Google by customizing your work to make search algorithms work for you.
Maximizing Your YouTube Channel: A Step-by-Step Guide to Growing Your Audience
By creating high-quality content and optimizing it for search engines, you can reach more people and grow your YouTube channel.
What are Nano-Influencers and Why Small Businesses Should Work With Them
Nano influencers can take your small business to the next level. Learn more about what nano influencer are and how they can be useful for you. Influencer marketing is not just for the big companies!
The Vitality of Systems Thinking in Digital Marketing
Systems thinking in digital marketing is about seeing your marketing strategies as a whole and taking action considering all factors. Read more about how systems thinking can support digital marketing.
ENRON: Were They the Smarted Guys in the Room?
By understanding the illegal or borderline illegal behaviors of key Enron employees, we will be able to better understand why Enron was perceived to be the smartest guys in the room, when in fact, they were con-artists.
SEO in Telehealth: What’s the big deal?
Telehealth is a new medical field that is revolutionizing how we provide medical care. Telehealth connects patients to their doctors via video chat, phone, or other online tools. Patients can receive consultations and treatment from their doctors in the comfort of their own homes.
What are Facebook's Plans for a Metaverse World?
Facebook is planning to launch a new project that will allow users to create their virtual reality worlds.
Marketing is Going to Change Forever with Facebook's New Meta Platform
Facebook is introducing a new platform called "Meta" which will offer users a way to communicate with friends and family.
The latest product from Facebook is called "Meta" and is designed to provide a new, virtual reality experience for its users by introducing features like group chats, video chats, and themed chats.
Nokia Myopia
Nokia suffered from all types of marketing neglect and exemplifies the four conditions of Levitt’s self-deceiving cycle…
What are the Benefits of Patient Adherence Programs?
The success of any medical treatment relies to a large extent on patients taking their medication. This is known as patient adherence. When a patient stops taking their medication, it can have negative consequences for the treatment and the patient.
Cristiano Ronaldo vs. Coca-Cola: the Man and the Brands He Keeps
Fact or cap? In a recent press conference, an athlete’s reaction took the marketing world by storm as he left an iconic beverage company bruised and battered by an onslaught of equity selloffs in under an hour.
America’s Sports Car: How Corvette Captured Our Veterans’ Hearts
“Veterans were not only Corvette’s biggest fans; they were also the builders that assembled these performance machines in major factories throughout the US.“
The State of Telehealth and Cybersecurity In 2021
Telehealth is the all-encompassing service that brings all other forms of tele-applications in the healthcare industry under the same umbrella. Telehealth deals with everything from the provision of patient information and care to the remote monitoring of vital signs and deployment of healthcare practitioners to cases where physical presence is important.
From Chaos to Supported: Growing Telehealth Maturity
In today’s article I’ll be diving deeper into the first four levels of telehealth maturity: from chaotic to emerging to coordinated to supported.
PERFECT 10: The Brand Report Card
The top ten winning traits of a brand that comprehensively addresses what the best brands have in common are something that I agree with, with a few caveats…
Why telehealth is more important than ever and which one is right for you?
There is currently unprecedented demand and strain upon providers in healthcare settings due to COVID-19 and there is a very good possibility you will not be able to see your provider for in person visits. In this type of pandemic situation, there is no better option than telehealth services to seek medical attention.
On the Origin of Strategy, What?
Henderson is clearly an expert at deconstructing scientific theory and repurposing it for business use, but we must question whether his arguments are validated by the facts. As a soon to be marketer and formerly trained scientist, I will only be able to accept his hypothesis if it stands the test of scrutiny so let us look at the data.
A Tale of Two Nations: Why Coronavirus Showed Mercy on One and Gave No Quarter to the Other
This case study’s goal is to elucidate the possible reasons for why Coronavirus showed mercy on Japan and gave no quarter to Italy so that nations can be better equipped for future novel virus pandemics.
Reaction to The Future of Healthcare: Humans and Machines Partnering for Better Outcomes
In his recently published novel, The Future of Healthcare: Humans and Machines Partnering for Better Outcomes, author Emmanuel Fombu, MD, MBA, takes you on a suspenseful, back to the future journey to discuss the intersections between science, fiction, technological advancement, healthcare system antiquation, human adaptation, robotic disruption, society today and society tomorrow…